Like most
Australian college kids, Alexia left her country following her third year at Sydney University
to spend a year abroad exploring different cultures. She moved to London, England
to work and live among the vibrant spectrum of people and cultures. Her
European experience gave her a chance to expand her knowledge of fashion and
style by mixing the study of old world sensibilities with her intuitive feel
for the new world.
In the early
90’s, Alexia moved to New York
with her husband and began to create personal pieces from her own designs.
Among the first pieces she conceived of at her kitchen table were her signature
earrings, necklaces, and bracelets. Through hard work and determination,
Crawford Creations opened in 1994. Starting with the local flea market at
churches, community centers, and the like, Alexia soon realized there was a lot
of interest in her creations and took the plunge into the “accessories
establishment” single-handedly manning her own booth at the Fashion Accessories
Expo.
In 1995, her company was discovered by Barney’s New York through what Alexia calls, “a
variety of events, some lucky and some planned”. This opportunity turned out to
be a pivotal moment for the fledging company. Soon, thereafter, her creations
were featured in national magazines and introduced to prestigious stores around
the world such as Nordstrom, Fred Segal, Isetan in Japan,
and David Jones in Sydney.
The company has captivated many fashionable clients and in return has
captured a loyal following. The main objectives for each and every collection
are innovative design, quality materials, versatility, and excellent price
points. Alexia Crawford Inc.’s mission statement is, “Be a culture of your
own”, which is evident in her collections. Alexia Crawford Inc. is a national
presence in retail and wholesale.